PRIMARK CONTINUES US EXPANSION WITH ENTRY INTO NORTH CAROLINA

Primark, the international value-price clothing retailer, will open new stores at Smith Haven Mall in Lake Grove, New York on November 9 and Concord Mills in Charlotte, North Carolina – the first Primark store in the state – on November 16. Each store will boast over 30,000 square feet and offer shoppers the latest fashion trends and essentials for the whole family as well as homewares and beauty.

These openings, which are the retailer’s last two of 2023, will bring Primark to 436 stores globally and to 24 stores in the US spread across eight states – key to the brand’s growth strategy to reach 60 stores in the US by 2026. Including the upcoming openings, Primark will have opened eight stores in the US alone in 2023.

“Primark has been in the US since we opened in Boston in 2015, but when I look back at the past year, I’m incredibly proud of the exponential growth we’ve achieved,” said Kevin Tulip, President of Primark US. “This was never about opening as many stores as quickly as possible, it was about opening in the right locations, with the right store layout and product offering, for the communities we are entering. We learned a lot in those early years about what sparks “Primania” for US shoppers and we are finding that our value pricing across women’s, men’s, kids, home, and gifts, have kept American families coming back to us time and time again.”