by Stephen Garner

Macerich - Primark and Zara at Kings PlazaReal estate investment company Macerich has announced that two sought-after European retailers, Primark and Zara, will join the company’s Kings Plaza mall in Brooklyn, New York. Primark will anchor a redevelopment that includes the complete transformation of the Sears building at Kings Plaza. The Sears store will close in mid-September; until then the store will be open for customers.

Key details of the redevelopment include a three-level Primark on the north half of the building; a two-level Zara adjacent to the mall entrance, the first Brooklyn location announced for this retailer; plus room for several more high-profile retailers and restaurants. Beyond the addition of great retail brands, the redevelopment will include a new Flatbush Avenue entrance with a sweeping, four-level glass curtain wall to provide more natural light and greater visibility. The project also includes two new escalators and elevators, and striking building façade and exterior improvements. Construction is set to begin in early 2017.

“We are very pleased that both Primark and Zara share our vision of making Kings Plaza a ‘must have’ retail location in this densely populated trade area,” said Randy Brant, executive vice president of development, Macerich. “We have been pursuing this significant redevelopment opportunity since we purchased the property and we look forward to creating even more value at Kings Plaza.”

“Transforming this space at Kings Plaza gives us tremendous opportunity to bring in a slate of market-leading new specialty retailers starting with Primark and Zara, and evolve the customer experience in line with what Brooklyn’s trend-forward shoppers look for,” added Doug Healey, executive vice president of leasing, Macerich. “Just as Macerich accomplished with our Queens Center property – now consistently among the country’s highest-performing regional malls in terms of sales per square foot – we are elevating both the merchandise mix and the overall experience at Kings Plaza, which dominates another densely populated New York City borough.”

Primark, a fixture on the high streets of the UK and throughout Europe with over 300 stores in 11 countries, is growing its reputation as a destination retailer in the U.S. thanks to must-have styles for the whole family at affordable price points.

“We are pleased to announce that we will be opening a store in Kings Plaza mall, an exceptional shopping destination in New York City,” said Paul Marchant, chief executive of Primark. “This represents our 10th store in the Northeast of the United States.”

The new Primark coming to Kings Plaza represents the third location in the Macerich portfolio for this exciting European import: The new Primark at Danbury Fair mall opened on June 10, and will be followed by a new store at Freehold Raceway Mall opening on July 16.