PUMA REIMAGINES MODERN RETAIL WITH LAS VEGAS FLAGSHIP STORE

Puma has opened its second North American flagship store on the Las Vegas Strip at BLVD Las Vegas, a 25,000-square-foot, three-story space designed to blend sports, fashion, and technology.

The store features interactive attractions, including a professional F1 racing simulator, an arcade with sports-themed experiences, and a customization studio for personalizing footwear and apparel. Shoppers can explore a wide range of Puma products, from sports performance to lifestyle collections, as well as Las Vegas-inspired apparel.

“This flagship allows us to connect with U.S. consumers and international visitors alike,” said Arne Freundt, CEO of Puma, highlighting its role in showcasing the brand’s character and delivering an immersive shopping experience.

Located within the BLVD Las Vegas development, the flagship’s design emphasizes inclusivity and innovation, offering exclusive Vegas-themed merchandise and access to Puma’s latest collaborations. To mark the opening, Puma hosted a ribbon-cutting event with athletes Rickie Fowler and Xavi Simons.

The store, at 3755 S. Las Vegas Blvd, is open daily from 10 a.m. to 10 p.m.