PUMA’S ‘STITCH + SPICE’ RUNNING FOR TOP PRIZE AT THE WORLD’S BIGGEST SUSTAINABILITY FILM FESTIVAL

Stitch + Spice, a short film by Luke Jaque-Rodney, one of Puma’s Voices of a Re:Generation has been officially selected for Documentary Short at the 6th Big Syn International Film Festival in London.

Voices of a Re:Generation is a Puma initiative highlighting young changemakers driving positive change in their communities. Through this platform, Puma aims to inspire the next generation to support a more sustainable future and forms part of the brand’s broader mission to communicate sustainability in a transparent and digestible way.

Stitch + Spice is a short documentary captured at Puma’s supplier factories in Vietnam and Bangladesh. It features Luke, a food and nutrition vlogger who shares meals and engages with garment workers, showcasing their lives, perspectives, and cultures. Earlier this year, Stitch & Spice was nominated for best sustainability fashion film at the London Fashion Film Festival and received a 2024 Impact Docs Merit Award.

The Big Syn online festival screening took place from October 17 to 26. It featured nearly 150 films and reached over 45 million people in 120 countries. The festival was led by a Grand Jury of Oscar, BAFTA, and Emmy award-winners, leaders from the United Nations and House of Lords, and sustainability policy, and media stalwarts.

Festival founders Dr Ragini G Roy and Dr Sourav Roy commented, “The festival features films from student filmmakers to ones from global legends such as Oscar winners Sir Ian McKellen (X Men, Lord of the Rings) and Sir David Mark Rylance (Spielberg’s The BFG) amongst others; including documentaries from acclaimed Emmy and BAFTA winning filmmakers.”

The winners will be declared on November 8th at the red-carpet gala awards ceremony at Curzon Soho. On November 14th, 2024, all the winners will be featured on Europe’s biggest screen, London’s Piccadilly Lights.

The Big Syn International Film Festival is organized by the Big Syn Institute, part of the Centre for Big Synergy, a Civil Society Organization of the United Nations Department of Economic and Social Affairs (UN DESA). Since 2019, the festival has reached over 45 million people in 120 countries. It uses the power of meaningful cinema to raise public awareness about sustainability and the United Nations Global Goals or Sustainable Development Goals.

Through the films and dialogue, millions of viewers are getting inspired to do more in their own lives because they see the big picture and how all our lives are interconnected in this modern world. All films touch upon or cover one or more major issues faced by the planet and the people around social, economic, or environmental sustainability, such as climate change, climate action, gender inequality, hunger and poverty, discrimination, education, mental health, disability, LGBTQIA+ and many more.