PYER MOSS PARTNERS WITH THE MARSHA P. JOHNSON INSTITUTE

On Saturday, November 21st, Pyer Moss will introduce the third installment of “Exist to Resist” by partnering with The Marsha P. Johnson Institute to honor Transgender Day of Remembrance.

The Marsha P. Johnson Institute is a non-profit human rights organization dedicated to elevating, supporting, and nourishing the voices of Black trans people. In honor of Transgender Day of Remembrance, Pyer Moss is releasing a limited-edition tee that depicts an image of Johnson with the words “Legendary” and “Alive” displayed across the back of the shirt – a nod to Johnson’s invaluable work in the community.

“Exist to Resist” is Pyer Moss’ platform designed to spotlight the important work of social justice organizations where the brand works with different organizations by releasing limited edition product to raise awareness and donations in support of their community efforts.

“A part of our role as creatives in this world is to observe and listen to those who are identifying and challenging the ills that plague our present and our future,” said Kerby Jean-Raymond founder and creative director of Pyer Moss. “The Marsha P. Johnson Institute stood out to us as an organization that is protecting and defending the basic human rights of Black transgender people and we see it as our job to support them and amplify their voices rather than speak for them.”

Elle Hearns, the founder and executive director of The Marsha P Johnson Institute, is featured in a short docu-style film produced by the brand. The film features Hearns speaking passionately about the community work of her organization noting the importance of defending human rights and the dignity of the trans community.

“We are honored to collaborate with a strong Black fashion house, led by Kerby Jean-Raymond, a visionary who sees the world in Black. Together, with Pyer Moss, we are amplifying Black trans voices and the issues affecting our community,” said Hearns. “As we reflect on the lives of Black trans people during International Transgender Day of Remembrance, the word ‘Alive,’ printed on the back of the limited-edition tee should serve as a reminder to everyone to love, humanize, and celebrate people while they are still here.”

The Marsha P. Johnson Institute stands to interrupt violence against Black trans people. They are doing this in conjunction with Pyer Moss’ Exist to Resist during Transgender Day of Remembrance with their More Than Just a Number campaign. Every time a Black trans woman is murdered, media outlets begin rapidly reporting numbers instead of a true conversation. The Marsha P. Johnson Institute recognizes Transgender Day of Remembrance as a day to celebrate life and honor resilience.

The Marsha P. Johnson Institute “Legendary” Tee by Pyer Moss has a classic crewneck and oversized unisex fit, is available in black, and is manufactured in Los Angeles, CA. The tee will retail for $100 and will be available exclusively on pyermoss.com. Proceeds will be donated to The Marsha P. Johnson Institute.

To date, Exist to Resist has supported the Innocence Project, a nonprofit organization committed to exonerating individuals who have been wrongly convicted, and Rock the Vote, a non-profit dedicated to building political power in younger demographics. The Exist to Resist platform will continue to spotlight social justice organizations and their community efforts.