by Brian Lipton

HERMAN-LOOKBOOK-AW16-9Fashion folks in the know have followed the career of Raif Adelberg, whose eponymous line garnered a lot of attention just a few years back, and whose celebrity following includes such megastars a Rihanna, Jared Leto, and Ashton Kutcher, Now, Adelberg is launching a new line for men and women entitled Herman, which is being produced in Los Angeles and embodies the music scene on that city’s Sunset Strip with a nod to the punk/rock era.

Herman represents the designer’s authentic signature style and torn-up esthetic, the line is exquisitely designed, paying close attention to the fine details and small special imperfections that make each piece distinct. Prices range from $75 retail for a hat up to $1,700 for a leather outwear piece. Other materials being used include fleece and jersey.

“I wanted to create one authentic collection that is both for men and women,” Adelberg told MR. “I believe The Herman customer is a woman or a man who is confident, who knows how to take fashion and create style. To them, Authenticity is key.”

Herman will be carried by numerous domestic and international retailers including Barneys NY, Just One Eye, Hirshleifers, Ron Herman JP, Revolve, Alchemist, The Webster, Jonathan and Olivia and Nomad.