Ralph Lauren In London: How US Prep Crossed The Pond

Ever since it arrived in London, Ralph Lauren has been a staple of the city’s style. In 1981 the brand opened a store on New Bond Street—the first independent space set up by an American designer in Europe—and in the four decades that have followed, its preppy, Polo signature has been embraced by streetwear scenes and country club types alike. Shot in collaboration with Highsnobiety, the following images explore the influence of Ralph Lauren across the pond, with pieces worn by three of London’s next-gen voices in menswear. Read more at Highsnobiety.