This year is proving monumental in the fight for equality, and this Pride month is recognition of that bravery and a reflection of its roots.
Building on a 30-year history of supporting and advancing LGBTQIA+ issues through volunteer activations, corporate initiatives, and financial grants, Ralph Lauren has launched a new digital marketing campaign and a ten-piece gender-neutral Polo Pride collection for adults and children.
The company has partnered with the Stonewall Community Foundation to donate a portion of the purchase price of each item sold in order to benefit LGBTQIA+ organizations around the world. The Stonewall Community Foundation prioritizes and lifts up those who experience the greatest vulnerability within the community, including communities of color and transgender, gender non-conforming, and non-binary people.
Featuring a diverse group of individuals who each created their own unique content for the campaign through elegant self-portraits and videos, the cast includes actor, model, and activist Indya Moore; writer, producer and actor Dan Levy; singer and actor Jeremy Pope; illustrator Richard Haines and artist Deep Pool; models Erika Linder and Heather Kemesky; author Sarah M. Broom; producer and director Greg Berlanti alongside soccer player and producer Robbie Rogers; chef Kristen Kish; US army veteran Anthony Woods; TikTok duo Ebony and Denise from Team2Moms; as well as photographers Micaiah Carter, Soraya Zaman, and Cass Bird with her family. Each individual is deeply rooted in the LGBTQIA+ community and this campaign proudly share their messages to the world about identity, racism, liberty, individuality, and what they stand for.
“Pride is another way for us to prove that love transcends all borders and that by standing together with the LGBTQIA+ community, the Black Community and their allies, we can send a message of solidarity to the world,” said David Lauren, chief innovation officer at Ralph Lauren.
The Polo Pride capsule collection is gender-neutral, available in adult and youth sizes, and features the iconic Polo Pony reimagined in rainbow colors. The collection consists of a Polo shirt, graphic tee, tank top, sweatshirt, flag sweater, fanny pack, baseball cap, water bottle, socks, and a dog Polo. One hundred percent of the purchase price from the sale of each Polo shirt and dog Polo shirt, and 25 percent of the purchase price from the sale of each graphic tee, sweatshirt, flag sweater, fanny pack, baseball cap, and socks will be donated to Stonewall Community Foundation. Additionally, Ralph Lauren Fragrances is introducing limited-edition Pride packaging on select fragrances along with a supplemental donation to the Stonewall Community Foundation.
The Pride capsule collection is currently available globally on ralphlauren.com.