by Stephen Garner

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Global premium eyewear company Luxottica Group has introduced Ray-Ban’s newest campaign #ITTAKESCOURAGE in conjunction with newly released styles entitled Fight Perfection, Open Your Heart, Face Critics, Do Your Part, Push Yourself, Start New, Unplug and Face Your Fears.

The campaign, shot in Los Angeles by photographer Mark Seliger, features a series of eight unique creatives focusing on the brand’s DNA: the courage to be yourself. The protagonists of these shots showcase people who are being courageous because they are brave enough to be imperfect, thus fighting against society’s stereotypes and sticking to their beliefs in spite of criticism.

The #ITTAKESCOURAGE campaign, which is also running on social media and on Ray-Ban.com, encourages Ray-Ban users to be courageous in their own lives.