by Stephen Garner

Reebok continues its partnership with the Council of Fashion Designers of America (CFDA) with the sponsorship of five emerging talents during New York Fashion Week: Men’s. The designers have re-imagined some of the footwear brand’s most iconic sneakers including the Club C, Classic Nylon, and Classic Leather, as well as a new silhouette, the Zig Kinetica.

This year’s roster of menswear designers participating in this initiative includes Kenneth Nicholson, NIHL, KEENKEE, paa, and Victor Li.

“Our continued partnership with the CFDA enables us to discover, grow and empower the next generation of American designers,” said Karen Reuther, VP of creative direction and future at Reebok. “Through industry exposure, close mentorships and unparalleled experience in design, our goal is to support these promising designers with a foundation that will propel them onto the next stage of their creative journeys.”

“Reebok’s continued support and mentorship provides emerging talents with the opportunity to develop their brands in new and modern ways,” added Mark Beckham, vice president of marketing and events at CFDA. “Access to Reebok’s global expertise gives these small, entrepreneurial designers valuable tools to take their businesses to the next level.”

In celebration of the 2020 partnership, Reebok and the CFDA will host an immersive New York Fashion Week experience that highlights each designer’s shoe, along with sketches, swatches and mood boards that illustrate each unique design process as they fused their styles with Reebok’s classic silhouettes. The designers’ shoes are not for sale and solely featured in their Men’s fall/winter ‘20 presentation.