Reebok Releases First Glimpse At New Brand Direction

As it looks toward a sale by Adidas, Reebok has released the first look at its “refreshed brand creative direction” under Vice President of Creative Direction Kerby Jean-Raymond. Jean-Raymond joined Reebok in September last year and is creating a new vision for the brand together with Artistic Marketing Director Jide Osifeso. A video collection, dubbed “Reconnect,” is the first step in changing Reebok’s creative direction, according to an emailed press release. Reconnect features a series of vignettes and one long-form video, exploring sports and community, directed by Jonas Lindstroem. The videos are available on YouTube and will be rolled out through Reebok’s Instagram over the next few weeks as well. Read more at Retail Dive.