Retail Operators Can Up Their Revenue By Using KPIs

Key Performance Indicators (KPIs) are a set of metrics that are used to measure several things. They can tell retailers about the overall health of their loyalty and payments programs or show business owners where they should invest more of their capital. Knowing how to use the customers’ data to measure the success of certain aspects of a business model enables retailers to identify new opportunities and solve problems, enforce accountability across the organization and ecosystem, and quantify return on investment (ROI). To further discuss the importance of KPIs in driving the success of a business, as well as how share of wallet can help measure that success, PaymentsJournal sat down with Aaron McLean, Chief Marketing Officer at Stuzo, and Raymond Pucci, Director of Merchant Services at Mercator Advisory Group. Read more at Payments Journal.