Retail Trends Of 2019: The Ever-Increasing Importance Of Technology And E-Commerce

Technology continues to play a huge role in consumers’ choices. Companies that have learned to embrace it — and master it — will be the winners for 2019. In recent years, big-name retailers that have filed for bankruptcy, closed stores or shuttered their doors (think Sears, Toys R Us, and Aeropostale) cite various reasons for their downturn, but one cause continually mentioned is the decline in mall foot traffic and traditional retailers’ inability to compete successfully in e-commerce space. The draw of technology for consumers is twofold: the capability to personalize the shopping experience and the convenience of being able to learn more during a new product launch and purchase products from anywhere at any time. Read more at Forbes.