Are Retailers Already Looking Towards Back-To-School?

After a disappointing spring season sales due to colder-than-normal weather in April and May, retailers are now busy with another significant spending event in the U.S. – the Back-to-School and Back-to-College shopping season. This is a crucial time for retailers as American households stock up on school and college supplies. According to a research conducted by National Retail Federation (NRF), total Back-to-School and Back-to-College spending for 2016 is expected to reach $75.8 billion, up from last year’s $68 billion. This selling season represents nearly 17% of the full-year retail sales in the U.S. As online shopping has become more prevalent, this time people are on the lookout for the best online deals to prepare for their school and college year. Last year, digital shopping attracted more than $56 million spending, while this year the figure is expected to cross $65 million. Read more at Nasdaq.