Retailers Are Reporting Record Online Sales During The Pandemic. But It Won’t Last Forever

Retailers are reporting some of the biggest online sales gains in their history thanks to the coronavirus pandemic, which temporarily shut many stores, holed consumers up at home, and pushed more people to the internet to browse and buy groceries, clothes and workout gear. But will these eye-popping gains stick around? Likely not. “This growth is definitely going to go down next year,” Forrester analyst Sucharita Kodali said in an interview. “Anybody who has any proclivity to buy online has bought online. Anything they would have needed, they purchased.” “Right now, we are still operating in an environment where there is social distancing,” she said. “Once things get back to normal, you are going back to the stores.” Read more at CNBC.