Retailers Are Zeroing In On The Growing Men’s Activewear Category

With men’s activewear seeing great growth since March, a number of new and existing retailers are increasing their focus on the category. Notably, this week saw the launch of Future Proper, an online multi-brand retailer focused on men’s activewear. It carries 12 primarily DTC brands including Fourlaps, Holden and Reigning Champ. Co-founder Even Dunlop said it is the first multi-brand retailer focused exclusively on men’s activewear, comparing it to the plethora of women-focused retailers like Bandier and Carbon38. He started planning it in February. Read more at Glossy.