A Retailer’s Guide To The Holiday Season

It’s nearly the most wonderful time of the year again — especially if you work in retail. Brick-and-mortar stores and e-commerce sites alike will get plenty of attention during the biggest buying period of the year, but the season isn’t without its pitfalls. Retailers can rise or fall significantly based on their holiday performance — and knowing what customers are expecting, hoping for and trying to avoid at all costs can help put retailers on the right path for a successful season. Enter, the National Retail Federation’s 2017 Retail Holiday Planning Playbook, filled with data on consumer behavior and key trends to watch as the critical period rapidly approaches. Read more at Retail Dive.