Retailers Look To Innovate And Tempt Customers Back To Physical Stores

The future of physical stores has been called into question by the coronavirus pandemic, but experts believe the key to survival will be reinvention. For some time now, retailers have tried to attract customers by creating experiences in store, but they now need to get creative as shopping habits change and customers become more demanding. Online shopping has boomed since the start of the pandemic. In the U.K. alone, internet sales jumped from under 20% to more than 32% in just three months at the start of the first Covid-induced lockdown. And experts expect the convenience of buying online to mean consumers will continue this habit even after the pandemic. Meanwhile, almost 50 stores closed every day in the U.K. in 2020, according to accountancy firm PwC. Read more at CNBC.