Retailers May Find That Black Friday Is Not So Green

by MR Magazine Staff

Retailers may see less green on Black Friday this holiday season as many shoppers vow not to brave the malls over the long Thanksgiving weekend since they can grab deals all year long. Among consumers surveyed by the consultancy Accenture, more than half — 52% — said there was a greater chance they would skip scouting for presents the day after Thanksgiving, the one-time busiest shopping day of the year. Black Friday has become less of a force In recent holiday seasons as retailers offer so-called doorbuster deals throughout the weekend. Then there is Cyber Monday when deals on TVs and gadgets go online. And some chains open on Thanksgiving itself. Many shoppers say they may skip those other peak shopping days as well. Half say they aren’t likely to leave their turkey feasts to shop, and 42% saying that Cyber Monday has also lost some of its appeal. Holiday shopping is a year-round event for 64% of those who responded to the survey. And among those who are less inclined to hit the mall on Black Friday, 64% said the crowds were the top turnoff, while 44% said they don’t have to venture out given the stream of bargains they can grab the other days of the year. Read more at USA Today.