Why Retailers Still Struggle With Omnichannel

Retailers are racing to keep pace, investing in personnel, processes and technology in order to meet the heightened expectations of the omnichannel age. Based on the findings of a survey of more than 250 store managers published earlier this year by JDA Software Group, 62% of U.S. merchants now connect their brick-and-mortar stores to their desktop and mobile experiences to offer consumers an evolving range of services. The investment is not yet paying off, however. Retailers admit that omnichannel success remains a cipher wrapped inside an enigma smothered in secret sauce, which they blame in large part on the absence of quality customer data insights, according to the results of a survey released this spring by Periscope, a unit of management consultancy McKinsey Solutions. Read more at Retail Dive.