by Stephen Garner

Revolve Social ClubLeading millennial-focused online retailer Revolve has opened its first brick-and-mortar location called the Revolve Social Club on Melrose Avenue in West Hollywood, California. This members-only space will allow the brand to more intimately connect with its customers through private shopping, exclusive events and a deeper brand experience.

In this new three-level space, members can schedule a completely personalized shopping experience where the entire store can be curated for that member using Revolve’s data-driven merchandising algorithms and knowledgeable styling team. The store will also include a designer testing hub, pop-up shops within the space and a variety of social media-driven activations.

“The Revolve Social Club is where we see retail going next,” said Michael Mente, co-founder and co-CEO of Revolve. “The Social Club provides a personalized shopping experience for our most loyal customers.”

“Millennial customers value experiences, intimate relationships, and authenticity, and our data gives us a unique opportunity to provide that to our most valuable customers,” added Mike Karanikolas, co-founder and co-CEO of Revolve.

In celebration of the opening and launch of the For Love and Lemons exclusive collection, the Social Club will host a private pop-up shop from April 7 to 9.