by Brian Lipton

ViKfbAosIn the spirit of Movember, activewear brand Rhone has created the Rowvember challenge. The company is asking every willing participant to test their mettle by hopping on a stationary rower and going all out for 2 minutes. Rhone will then donate $1 for every 100 meters rowed to the Testicular Cancer Foundation (TCF) to raise awareness and funds for research.

To bring this challenge (also entitled “Give a Pair to Save a Pair”) to life, Rhone is calling on the US Rowing organization in Princeton, New Jersey to provide ongoing support and encourage professional rower participation. Row House NYC will also open up their locations and machines to those who want to participate. ProBar will fuel participants with their protein bars. Concept2 has donated 3 machines that will be signed by Rhone brand ambassadors, influencers and customers throughout the challenge, and will be auctioned off at the end of the month with proceeds going to TCF.

A public leaderboard available at Rowvember.org will show each entrant’s current standing as well as push new participants to row their hardest, all in the name of charity. At the end of the month, one winner will receive a prize pack valued at $500, including a large donation made in their name to TCF. The Rowvember Challenge will live on social media through the @Rowvember handles and #Rowvember hashtag.

“It‘s incredible to see a community come together around a single cause. We witnessed it with the ALS Ice Bucket Challenge, Movember and other like-minded campaigns,” stated Ben Checketts, director of marketing at Rhone. “We have a built-in community of ambassadors, friends, family and customers who we know will be excited at the prospect of such a monumental challenge. We anticipate Rowvember becoming an annual tradition, something that people not only look forward to, but train for year-round!”

“Here at the Testicular Cancer Foundation, we are really excited for the Rowvember Challenge,” stated Matt Ferstler, founder and CEO at Testicular Cancer Foundation. “It is a great opportunity to not only have fun, compete against your friends and the rowing community, but to raise much needed funds and awareness for Testicular Cancer.”