Rimowa unveils new bag collection

by Stephen Garner

Rimowa has launched a new multi-use soft bag line, called “Never Still.”

Made in Italy, this unisex collection consists of five different products designed for a wide range of uses. Each features the unmistakable marks of the German luggage house such as modern timeless shapes, the signature Rimowa grooved design, bespoke hardware showcasing the brand’s monogram and logo. The bags also feature a flexible travel strap that allows customers to fix their bag onto their suitcase, a personalizable address tag, and a color palette that matches favorites from Rimowa’s Essential collection, including black, gray, cactus, desert rose, and saffron. Crafted out of premium materials such as durable water-repellent canvas and smooth soft-touch full-grain leather, this new collection is built to withstand the rigors of modern travel.

“We’re excited to enter this new chapter in our brand’s history with the launch of the Rimowa Never Still collection,” said Alexandre Arnault, CEO of Rimowa. “As we have many times over the last 120 years, this new Rimowa product category continues our long legacy of innovation in travel and mobility. Drawing on our rich design and pioneering savoir-faire, we’re building tools that emphasize both functionality and longevity for travelers today.”

The Rimowa Never Still Backpack and the Backpack Small are crafted out of premium canvas and lined with a tone-on-tone grosgrain fabric, the backpacks feature adjustable shoulder straps and either one or two front zip grooved leather exterior pockets with unique debossed grooves created exclusively for this collection.

Larger in size and crafted from the same fine materials, the Rimowa Never Still Backpack Large features a padded strap and back for more additional comfort, and a flap-top secured by a bespoke smart magnetic buckle emblazoned with the brand’s logo. Inside, a zipped pocket and organizational compartments are designed to accommodate essentials like a mobile phone and laptop.

Similarly, the Never Still Tote is crafted with a series of tailor-made interior pockets designed to perfectly fit essentials such as a 15” laptop and mobile phone as well as a convenient removable zipped pocket. A double handle system allows customers to choose to wear the bag as either a shoulder or handbag and a leather address tag adds the finishing touch.

And, the Never Still Weekender is made in Italy from the collection’s signature premium canvas and leather. This weekender includes a spacious interior with two zipped compartments that easily fits everything needed for a city break or business trip—featuring a series of considered interior pockets that hold up to a 15” laptop, a mobile phone, and more. The additional strap can be used to go hands-free for convenience on the go. 

The Rimowa Never Still collection will launch in mid-January 2021 at selected Rimowa stores worldwide and online at rimowa.com.

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