Rollins Joins Randa in Top Marketing Post

by MR Magazine Staff

NEW YORK – Donna Rollins has joined Randa Accessories in the new post of senior vice president of marketing.

She will oversee all of Randa’s marketing efforts, including strategic acquisition of domestic and international licenses, worldwide marketing and retail business development. She reports to Jeffrey Spiegel, president of Randa, and Brad Kovaly, chief operating officer.

Rollins was previously vice president of creative services at Marchon Eyewear, where she was responsible for worldwide marketing of 17 sunglass and eyeglass collections, including Calvin Klein, Coach, Disney, Fendi, Michael Kors, Nautica, Nike and X Games.

“At the beginning of 2006, we combined our neckwear, belt and leather goods businesses into one business platform, Randa Accessories,” said Speigel in a statement. “This new structure will not only streamline our entire operation, but also will allow us to unify our marketing efforts. Donna is a seasoned executive with an impeccable track record whose renowned creativity will greatly enhance the marketing side of our business.”

Randa, founded 60 years ago, manufactures and distributes men’s belts, wallets, small leather goods and neckwear under license agreements with brands including Arrow, Geoffrey Beene, Chaps, Columbia, Dockers, Dickies, Izod, Levi’s, Donald J. Trump and Van Heusen.