RON ROBINSON TOASTS FOUR DECADES OF RETAIL IN LOS ANGELES
Iconic retailer Ron Robinson celebrates 40 years in the retail fashion business with the release of some special capsule collections and celebratory events at the brand’s flagship Santa Monica location and its original location on Melrose Avenue.
In an era when online storefronts are hailed as the wave of the future, Ron Robinson proves that brick-and-mortar retail is far from obsolete. After four decades, Robinson has built a global brand that serves as a solid benchmark for quality and style, with stores that offer a carefully curated collection of personal and lifestyle fashion for men, women and children, home and beauty. With a different featured local artist dressing the walls of their gallery every two months, one-of-a-kind gifts, custom-made jewelry, interior aromatics and fragrances from hand-picked vendors you won’t find anywhere else, it’s no wonder Ron Robinson stores have withstood the test of time!
Recognized as one of the original pioneers involved in the Fred Segal brand’s growth, Robinson’s characteristic community focus and often-imitated, cultivating approach to building his own unique brand shaped four decades of Los Angeles fashion and changed the face of West Coast retail. When most store owners are worried about selling, Robinson’s visionary process stems from a focus on the bigger picture: “I enjoy the passion that is designed into the product,” he explains, “I like to source new vendors, look at what each person is doing and why, then help position them in a retail setting that can serve as a launching platform for their career.” And at the same time offer our consumer something unique.
Having built and cultivated his collection of hard-to-find labels through the severe highs and lows of the last 40 years – including the 2008 recession and the meteoric rise of online shopping – Robinson views each challenge as an opportunity to reinvent his brand and the vendors it represents. While location has certainly played a role in his success, with stores in Santa Monica and on Melrose Avenue, Robinson attributes his continued progress to a “new-world vision” coupled with “old-world values.” Relying on a close-knit, dedicated and talented team, some of whom have been involved with the brand for 24 years, Robinson enjoys a strong following of loyal customers who return not just for the curated fashion, but for the experience of recreating themselves.
“I see fashion as a form of communication and expression,” Robinson explains, “For me, being a retailer means giving people the platform to express who they are through fashion. We are innovators and we breed creators.” This perspective has grown Ron Robinson into a globally known brand that offers a true experience in-store and continues to change the face of shopping and fashion. With an eye for presenting a world-class southern California lifestyle and an iconic reputation for innovation that’s spanned 40 successful years.
Ron Robinson vendors are also supporting this celebration with the release of limited capsule collections. Among these capsule collections, Nixon watches designed two watches with the Ron Robinson 40th logo on them and are custom signed by etching, and apparel brand Cotton Citizen has designated a collection of five pieces to earmark the occasion.
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