RONNIE FIEG TO RELEASE HIS LARGEST ASICS COLLABORATION TO-DATE

by Stephen Garner Nov 25, 2020

Kith owner and master collaborator Ronnie Fieg is continuing his partnership with Asics to celebrate the 30th anniversary of the footwear brand’s Gel-Lyte III sneaker style. This celebration manifested into Fieg’s largest project with Asics to date, as he introduces a concept entitled “The Palette.”

Fieg’s collaborative footwear career started in 2007, as he redesigned the Asics Gel-Lyte III in three color variations. Fieg has continued his partnership with Asics every year since and has worked on the Gel-Lyte III every year but one. With 2020 being the 30th anniversary of this silhouette, Fieg created a concept based on the idea of “30” and created a collection of 30 pairs of Asics inspired by Kith’s signature palette.

To create this palette, 30 colors were taken from Kith products that have released over the brand’s nine-year timeline. The colors were strategically chosen to shape a gradient that was then applied to the Gel-Lyte III, resulting in 30 unique colorways.

Each model features a tonal premium pigskin suede upper and a subtly contrasting tonal sole unit. The classic split tongue continues to be the highlight of this silhouette, while featuring debossed logos – “30” on the left shoe and “Fieg” in the Asics font on the right. Co-branded details are also seen on the footbeds of each pair, while accompanied by custom packaging and three sets of extra laces. Retail is $180.

All 30 pairs of the Ronnie Fieg for Asics “The Palette” will release on Black Friday, November 27th, at all Kith shops and at 11am EST on Kith.com.