ROOTS TO OPEN TWO WASHINGTON, D.C. AREA STORES THIS AUGUST

Canadian lifestyle brand Roots has announced it is opening two U.S. retail locations in the Greater Washington, D.C. area in August 2018.

Roots is bringing its brand (consisting of men’s and women’s apparel, leather goods, footwear and accessories) to Washington D.C. by opening a 3,550 square-foot store on M Street, located in the Georgetown neighborhood. The store will be one of the company’s “Enhanced Experience” format, shoppers will be able to customize a selection of handcrafted leather bags and awards jackets, as well as enjoy a heritage wall, customer lounge and other design features that will add to the in-store shopping experience.

The second Roots location in the area will be a 3,200 square-foot store in Pentagon City, a regional mall in Arlington, VA located in a high-growth office and residential complex across the Potomac River from Washington D.C.

“We believe the U.S. represents a minimum 100-store market opportunity for us, which is an important long-term growth driver.” said Jim Gabel, president and chief executive officer of Roots. “We will have four new stores open by the end of the summer, moving us well down the path toward our target of 10 to 14 new U.S. retail locations by the end of 2019. We are confident our inclusive lifestyle brand with its legendary feel, will resonate well with U.S. customers. With a growing retail footprint and an e-commerce platform that ships to all 50 states, we are increasingly able to bring our iconic Roots brand to a broader base of customers across America.”