RUN-DMC SUES WAL-MART, AMAZON FOR $50 MILLION

A founder of the group and owner of the Run-DMC brand, Darryl “DMC” McDaniels, was listed as the plaintiff in the lawsuit against Wal-Mart and Amazon, which was filed Thursday in the Southern District of New York, reports NBC.

The complaint said the defendants are “advertising, selling, manufacturing, promoting and distributing multiple products” in the group’s trademarked name. The products include glasses, hats, T-shirts, patches, wallets and other items.

The lawsuit alleged that the retailers have improperly profited, diluted and harmed the Run-DMC brand, which it said has generated more than $100 million in revenue since its inception in the 1980s.

It called the Run-DMC brand “extremely valuable,” and said it is the subject of several licensing agreements.

The lawsuit alleges defendants are confusing consumers into believing that Run-DMC endorsed their products and are trading on the goodwill associated with the name, in violation of federal trademark and New York unfair competition laws.

Run-DMC was founded in New York in 1981 by McDaniels, Joseph “Run” Simmons, Darryl “DMC” and Jason “Jam Master Jay” Mizell, who was fatally shot in his Queens recording studio in 2002. McDaniels and Simmons later announced that the group had officially disbanded.

Amazon and Wal-Mart, which also owns Jet, did not immediately respond to NBC’s request for comment