Smith optic
by Stephen Garner
Smith optic
Image from recent Smith Optics campaign

Italian eyewear manufacturer and distributor Safilo Group has inked a new licensing agreement with leading consumer brain sensing technology company Interaxon Inc. to enable Safilo to enter into the wearable technology category. The new eyewear created under this agreement will be made under the name SafiloX. SafiloX will first be sold and marketed to the public via the group’s Smith performance eyewear brand.

Interaxon and Safilo have been exploring their first eyewear developments in undisclosed work over the past 12 months. To develop this eyewear platform, the partner companies have established a team of experts devoted to the seamless integration of invisible brain sensing technology with stylish product design, development, and engineering, resulting in technology that is invisible to the user, but with a relevant functionality and aspirationally styled design.

“SafiloX is the perfect intersection of our renowned iconic eyewear design and authentic quality craftsmanship dating back to 1878, the leading brain sensing technology application, and today’s most coveted consumer search to master mental focus and strength to achieve enhanced personal performance and well-being,” said Luisa Delgado, CEO of Safilo. “It is neither another example of technology mounted on frames, nor technology for its own sake. With SafiloX our Group leverages its legendary passion for product and people for a wearable eyewear proposition of unparalleled fit and comfort, aspirational design and style, and compelling consumer relevance.”

“With SafiloX, Interaxon becomes broadly accessible via a premier lifestyle brand, iconic design and stylish accessory,” added Derek Luke, CEO of Interaxon. “We are excited to spread the positive impact of our technology through Safilo’s authentic quality and aspirational style.”