SAKS FIFTH AVENUE DEBUTS FINE ART COLLECTION

Saks Fifth Avenue has unveiled a fine art collection of more than 100 limited-edition contemporary print works from notable artists. The collection includes various printmaking techniques and exclusive editions and will be available on Saks.com and at select Saks Fifth Avenue stores. Additional pieces by more artists will launch in the coming season, establishing Saks as a destination for fine art.

[Image at top: Alexander Apóstol Skeleton Coast 2]

“Fashion and art are two highly coveted categories within the luxury space, and we’re thrilled to introduce a fine art curation,” noted Tracy Margolies, Chief Merchandising Officer, Saks. “Our customers seek Saks’ fresh perspective and luxury edit, and we are excited for them to discover this inspiring assortment. Appealing to both art enthusiasts and collectors alike, Saks is opening a new door for artists to reach a luxury audience.”

The assortment debuts with print works from established artists, including Sol LeWitt, Eva Lootz, Alex Katz, Donald Sultan, Christo and Jeanne-Claude, and Rafael Canogar Gomez. The pieces incorporate various printmaking techniques, such as lithography, engraving, silkscreen printing, and photography. Each piece is numbered and signed by the artist, and several editions within the assortment are exclusive to Saks, including Kcho, “Archipielago III,” 2004, and Xavier Ribas Sorolla, “El mèdol V,” 2006.

The fine art assortment is available now on Saks.com and at Saks Fifth Avenue store locations in New York and Beverly Hills, with additional stores to be introduced later this fall, including Boca Raton, Brickell, Chicago, Houston, New Jersey, and San Francisco. New to Saks Fifth Avenue, select stores will add dedicated art advisors to the team as part of Saks’ commitment to providing its customers with the highest level of service. Select stores will also feature a pop-up gallery space that displays a curated selection of pieces and a digital catalog of the entire assortment.

Whether in-store or at home, customers can visualize select pieces of art from the assortment in 3D by scanning a QR code or using the “See in Your Space” feature on a mobile device. The augmented reality experience provides a real-time, immersive, and true-to-scale preview, allowing customers to see how various pieces can fit and enhance their environment before making a purchase.

Now through October 11, Saks will showcase select pieces from the collection within the retailer’s windows at the Saks Fifth Avenue New York flagship. Throughout the window display, the artwork serves as a complementary backdrop to a curation of the season’s latest fashion trends inspired by the art.