Saks gets ready for the super bowl

by Stephen Garner

In celebration of the Big Game taking place in Miami on February 2, Saks is bringing back “The Stunt” to create the ultimate destination for Game Day fashion.

For the initiative, Saks teamed up with 25 powerhouse brands including Off-White, Givenchy, Amiri, Moncler, Dsquared2 and many more to create over 100 exclusive products. With an extensive selection of limited-edition ready-to-wear, sneakers and accessories, products range from $65 G-Star Raw denim to a $2,890 Burberry coat.

The Stunt initiative will include a dedicated product shop on Saks.com, special events and activations at Saks stores in Bal Harbour, Brickell, and Dadeland, and visual installations inspired by football locker rooms at Saks stores across the country.

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