SANCTUARY EXPANDS INTO MENSWEAR

Los Angeles-based lifestyle brand Sanctuary has launched its newest category, Sanctuary Men’s. This collection marks the contemporary brand’s first foray into the menswear sector and signifies a major move for Sanctuary’s business as its aims to grow beyond its established women’s offering.

With over 20 years of fashion experience, the global brand has set its sights on creating an everyday men’s wardrobe that prioritizes both design and function. The line, which was created in collaboration with 2253 Apparel, features pieces that reflect the same modern aesthetic found among Sanctuary’s womenswear collections.

The first men’s drop includes lightweight relaxed logo tees, sweatshirts, a bomber jacket, denim, cotton button-ups, twill pants, and a classic straight jean. Camouflage prints and neutral colors can be found throughout the lineup, with curated pops of color providing the perfect opportunities to add personality. Prices range from $39 to $139.

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“In our ever-changing society and times, the most powerful and enduring brands are built from the heart,” said Ken Polanco, CEO of Sanctuary Clothing. “Which is why we are excited to announce our partnership with 2253 Apparel on our all-new Sanctuary Men’s Collection. We share the same passion, integrity, and talent. And together we have found a void in the men’s marketplace for better fabrications, fit, and design at an affordable price point.”

“Excited to diversify the company’s brand portfolio through this partnership with Sanctuary,” added Doron Kadosh, CEO of 2253 Apparel. “2253 Apparel has been a powerhouse in women’s apparel for decades. Over the past five, we have brought in some of the greatest design talent in the men’s industry to expand our capabilities and we are thrilled to have the opportunity to work with Ken and his team to build a men’s contemporary lifestyle wardrobe.”

The first drop of Sanctuary Men’s is now available online at sanctuaryclothing.com, and within select retailers including Macy’s and Nordstrom. Sanctuary will continue to drop new men’s styles each month, through fall 2021.

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