The two brands have developed an active collection inspired by the running trend of the 1970s and ‘80s. During this time, running became a cultural phenomenon that transcended from sport into a major market. At the time, New England native Bill Rodgers, an Olympian, marathon champion, and record holder, was one of the front runners of the sport. The desired gear of this period — New Balance sneakers, shorts, heather grey tees, sweats — was the main source of inspiration for the two brand’s collaboration.
Sourcing domestically was a focused effort and the two brands carefully selected materials which include American-grown Supima cotton jersey and fleece. All knit trims are American-made including buttons, zippers, snaps, drawcords, labels, and hangtags. Woven styles are manufactured in the U.S. of imported fabric and trims.
The collection’s colors are reflective of tones found in nature and the palette is earthy including fern, ash, earth, and indigo. The colors in combination with the materials achieve an enhanced level of softness and comfort fit for trail running and other outdoor activities.
Key styles include a throwback cotton herringbone anorak, a drawstring cotton herringbone pant with elastic bottom cuffs, Supima fleece active tops and bottoms, and Supima jersey tees.
“We were excited for the opportunity to collaborate with New Balance,” said David Mullen, founder of SKU. “They have a rich New England heritage and commitment to manufacturing in the region. Their new Boston headquarters is celebrated for green building practices. If you like running outdoors, we should make sure we are doing our part in protecting it.”
The collection will be available on both brand’s online sites, in all SKU stores and select New Balance stores this month.