SAXX DEBUTS NEW ‘STACHE’ COLLECTION TO BENEFIT MOVEMBER

Canada-based underwear brand Saxx Underwear is raising funds and awareness for men’s health with its newest limited edition Stache collection. The company is donating $2 from each sale from the collection, which is currently available, to the Movember Foundation to help continue the funding of critical men’s health research.

The company is also launched a video campaign, titled The Brave Don’t Shave, where Saxx took the new collection out to the desert for some playful product testing.

The Stache collection features the brand’s Vibe boxer brief in two colorways, which retails for $32.95. Features include the BallPark Pouch, Three-D fit nine panels of construction that mold to your body, flat-out seams (for smooth against-the-skin contact), a moisture wicking waistband and fun prints.

Since 2003, the Movember Foundation has established itself as one of the largest non-governmental investors in men’s health and has raised $676 million and helped fund 1,000 breakthrough men’s health projects. Among the other fashion-oriented companies partnering with Movember are Adidas, Tom’s, Harry’s, and Barbasol.