SCHMOOZING: ELEVENTY OPENS FIRST NORTH AMERICAN STORE
Eleventy was founded in 2007 by Marco Baldassari and Paolo Zuntini, and is particularly known for its upscale casual fashion design with a soft sartorial style. It has a network of 19 mono-brand boutiques in Europe and Asia, and is sold in over 500 specialty and department stores worldwide. The line is relatively new to North America — Eleventy USA launched in 2016, and it’s carried in upscale retailers such as Holt Renfrew, Nordstrom, Hudson’s Bay and Saks Fifth Avenue. Earlier this spring, an Eleventy men’s shop-in-store opened at Calgary’s Holt Renfrew, and this summer, the brand opened a pop-up in Southampton, New York.
President of Eleventy North America Geoff Schneiderman explained that Eleventy first chose to work with wholesale partners for its North American expansion, and that its partnership with Toronto-based TNT resulted in the opportunity for a 50/50 percent partnership to open a freestanding boutique — a model that could be expanded to other cities. While there are no other Canadian or American Eleventy locations currently planned, that could change if appropriate partnerships are presented.