SCOTCH & SODA FOCUSES ON GROWING GERMAN MARKET WITH BIG PRESENCE AT PREMIUM BERLIN
Amsterdam-based fashion label Scotch & Soda returned to international trade fair Premium Berlin this week. The brand presence is part of its German-focused growth strategy. Scotch & Soda generates $65 million in the German market, where the brand is present in approximately 500 doors.
Over the past two years, Scotch & Soda has taken over the distribution, invested heavily in cooperation with wholesale, improved operations, introduced EDI, and shifted focus towards enhanced merchandise management and flow in order to improve the relevant KPIs of its partners. Presence at the trade fair supports these efforts; aiming to further increase brand awareness and brand positioning in the German market.
“The mix of national and international attendees at Premium Berlin makes this the most relevant space to showcase,” said Alex Jaspers, global merchandise director for Scotch & Soda. “We’re excited to present in Berlin; a kindred city to our hometown Amsterdam, and a great platform to show our core markets the season’s collection inspiration, stories, and trends.”
Scotch & Soda presented its main lines for men and women in a booth styled to emphasize the collection story and core themes of spring/summer 2019. Tactile chalk walls and hand-crafted Moroccan tiles in the spring/summer ’19 palette of early neutrals create a striking backdrop from which to present the “House of Perfect Strangers” collection. The collection story is based on the perfect scotch getaway – a magnetic hotel attracting the creative crowd.
New for spring/summer 2019, Scotch & Soda presents all key looks complete with the brand’s new footwear collection. A collaboration with global development and distribution partner Hamm, the footwear line-up features a show design for every kind of look.
