Sean John continues the celebration of its 20th anniversary with the launch of the brand’s spring 2019 campaign featuring chart-topping hip-hop stars Derez De’Shon and BlocBoy JB.
Derez De’Shon, recently signed to Commission Record/BMG with hit singles ‘Hardaway’ and ‘Fallin’ ft. Russ, and BlocBoy Jb, creator of the worldwide phenomenon “shoot” dance, and known for his #1 record and one of the highest streamed songs of 2018 ‘Look Alive’, join forces to star in Sean John’s spring campaign that features pieces from the Basquiat X Sean John collection and Revolution series.
The campaign was shot in a sprawling mansion in Atlanta, Georgia, styled by Atiba Newsome and photographed by Kevin Goolsby. The campaign will be featured online and at retail in select locations.
“We continue to celebrate 20 years of Sean John and the Spring campaign is a perfect example of the power and relevance of our brand,” said Jeff Tweedy, president of Sean John.