See Gucci’s New David Sims-Shot Campaign

Since Sabato De Sarno debuted his first womenswear collection as the new creative director of Gucci in September last year, his concise and streamlined vision for the heritage Italian label put to rest any rumours and rumblings of a total rebrand, as we’ve come to predict with the welcoming of a new director. Instead, he looked inwards, to the house itself – assessing its varied history and incorporating threads and buzzwords that pull each era together: provocative, androgynous, slick, timeless, and distinctly Italian. Read more at AnOther