Seiko’s Brilliantly Bizarre ‘Power Design Project’ Returns

The next time someone suggests that your interest in watches is boring, or says they all look the same, point them in the direction of Japanese watch brands. Try Seiko – specifically its Power Design Project, an event that began in 2001 and has returned this year after a 13-year gap. An exercise in encouraging Seiko’s ‘in-house designers to deeply explore the essence of watches in a style different from their regular work and to generate innovative outputs’, it is shorthand for ‘Gentlemen – go as nuts as you like.’ Read more at Esquire.

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