by Stephen Garner

Sequential Brands Group has signed several new partnerships for its Caribbean Joe brand in categories such as men’s and women’s sportswear, fragrance, women’s pajamas and loungewear, and kid’s swimwear.

“This relaunch is the culmination of work we’ve done to refresh the iconic Caribbean Joe brand with a more modern sensibility while not losing its accessible, laidback attitude that consumers love,” said Karen Castellano, president of Sequential Brands Group’s fashion division. “We’ve elevated our partners across several new categories and now have one cohesive design and print strategy across the brand.”

As part of the relaunch, the company has signed a new partnership with Levy Group for men’s and women’s sportswear. Commenting on this partnership, Castellano added, “We’re thrilled to partner with the Levy Group, who has more than 75 years in the apparel business, to relaunch the brand into men’s and women’s sportswear.”

“We are pleased to be partnering with Sequential Brands Group to relaunch the Caribbean Joe brand into the categories of men’s and women’s sportswear. We look forward to making a significant impact with this iconic brand in the marketplace, and delivering exciting casual lifestyle products with a new and innovative perspective to our key retail partners,” said Donald Levy, CEO of the Levy Group.

In addition to the Levy Group, Caribbean Joe has signed a new partnership with Dreamwave for women’s pajamas and loungewear as well as kid’s swimwear, and a new fragrance partner with Bellevue Brands.