Originally launched in 2013, Makers Monday encourages consumers to buy American-made products on the Monday after Thanksgiving and to share that pledge on their social media profiles. The Makers Monday homepage features selected profiles as a database for consumers to find participating makers whose businesses manufacture over 50 percent of their high-quality goods locally.
The Makers Monday campaign will culminate on November 30 with a worldwide celebration in each of Shinola’s 10 stores to celebrate local makers and encourage them to connect with others in their respective communities.
To help drive the UK launch, Shinola has enlisted the help of Monocle Magazine, best known for its coverage of current affairs, business, culture, design and more. The partnership with Shinola for Makers Monday includes a micro-site on Monocle.com that will feature in-depth profiles of British makers.