SHINOLA GETS INTO THE HOSPITALITY BUSINESS WITH NEW HOTEL

shinola hotel
by Stephen Garner Sep 15, 2016
shinola hotel
Rendering of the new Shinola Hotel

American accessories company Shinola and Detroit-based real estate company Bedrock have announced plans for the first Shinola Hotel, which will be located at 1400 Woodward Avenue in downtown Detroit. The boutique hotel is a new lifestyle concept created in partnership between these two Detroit-based companies. Anticipated to open in fall 2018, the hotel will combine the best of both brands – Shinola’s high-quality, American built craftsmanship and Bedrock’s development and urban revitalization expertise.

The 130+ room hotel will feature Detroit-inspired design from the renowned Gachot Studios and Detroit-based Kraemer Design Group. The design will be coupled with an original food and beverage program from New York-based NoHo Hospitality Group, known for opening top restaurants, hotels, live music venues, and major sports arenas around the country.

“We are excited about this venture because it presents a challenging creative exercise to create a boutique hotel concept that Detroit will be proud of. We’ve assembled best-in-class talent that will result in an experience which reflects the philosophy of the Shinola brand.” said Tom Kartsotis, founder of Shinola. “We are partnering with industry experts like Gachot Studios for interior design and help with real estate development, as well as NoHo Hospitality to guide the food and beverage programming. Josh Pickard, one of the NoHo Hospitality partners, grew up in Detroit so it all felt very organic.”

“While Detroit has seen the launch of new hotels over the last few years, we still see a gap in the boutique hotel market,” added Dan Mullen, executive vice president at Bedrock. “The Shinola hotel will be like nothing else in Detroit and will be strategically located in the now burgeoning shopping district on Woodward Avenue. We know out of town visitors will appreciate the central location and unique experience the hotel will offer, while local Detroiters will want to stop in for a dinner or drink while shopping downtown.”