Shopify Unveils A New Lineup Of Retail Hardware

Shopify is expanding its efforts in brick-and-mortar retailer with the launch of its new retail hardware collection. The company is best-known as a platform for building online stores, but it also offers point-of-sale software for physical stores, and it launched a credit card reader a couple years ago. With the new collection — which includes a redesigned Tap & Chip Reader, as well as the Dock and Retail Stand — Shopify has created a more comprehensive solution for offline retail. Chief Product Officer Craig Miller told me that Shopify is taking advantage of an “industry-wide trend,” where online retailers hit a “tipping point” and realize that “the next step to scale your business is opening an offline store.” He pointed to bedding and home decor company Parachute as an example — after all, Miller and his team were demonstrating the hardware in Parachute’s New York City store. Read more at TechCrunch.