SHOPWITHME LAUNCHES ‘SMART STORE’ IN CHICAGO

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ShopWithMe, a smart, interactive retail store, has opened its doors to the public in downtown Chicago to showcase its latest technological advancements since its highly publicized pop-up event with Zappos last year in Las Vegas. Located at 401 N. Michigan Avenue, across from the Tribune building, the “smart store” brings the best of both offline and online shopping together under one roof.

The store itself is completely mobile, and designed to be mass-produced so they can be deployed across the U.S. or shipped anywhere around the world. ShopWithMe will begin its 2015 Holiday tour in Chicago and will feature internationally recognized fashion brands, Toms Shoes and Raven + Lily. Both collections will be integrated into the ShopWithMe experience. A full range of products will be featured on smart fixtures and customers will experience futuristic changing rooms that engage with the customers via interactive mirror displays, allowing customers to make purchases or request alternate products without leaving their changing room, providing unprecedented convenience for their shoppers.

“This 3,000 sq. ft. mobile structure challenges traditional models of retail architecture by allowing different brands to temporarily inhabit a technologically advanced, highly interactive, and consumer-centered space. The structure is composed of four self-contained units connected by a bridge spanning 43 ft. Cutting-edge mobile and tensile architectural systems allow for easy assembly, disassembly, and transport anywhere on the planet in a matter of days,” says Giorgio Borruso, principal of Giorgio Borruso Design and design architect for ShopWithMe.

ShopWithMe plans to bring its stores to Chicago, New York, Dallas, Los Angeles, San Francisco, Houston and Miami in the coming months and will begin shipping stores globally at the first of the year.