by John Russel Jones

Category-busting retailer Showfields has announced the addition of several new brands to its lineup for a spring refresh. While visiting the store already counts as an experience unto itself, the store has added digitally-native sustainable fashion company Save Your Wardrobe to the store’s first floor and will host weekend activations to encourage shoppers to extend the life of their current closet. The Save Your Wardrobe app currently offers the ability to build a digital wardrobe, get personal recommendations on what to wear from an assistant, and guidance on clothing repair, dry cleaning, or donating, as well as shopping upcycled fashions. Love Weld also joins the NoHo store, allowing shoppers to choose jewelry (necklaces, bracelets, etc.) that is permanently applied.

Other new brands offering a diverse range of products from suncare to reusable drinkware, include Hydro FlaskSun BumOut of The Woods, and Branch Basics. The Showfields sampling bar will highlight Tindle, a plant-based meat company, and HLTH Code., a meal replacement shake. Just in time for a renewed interest in curly hair, Curlsmith will have a large feature in the store, where customers can explore its full line of sustainably-minded haircare.

The new Showfields Wedding Suite is home to a carefully curated selection of top-tier brands to elevate any bridal planning experience from shapewear to jewelry to plant-based jewelry cleaning innovator Shinery.  Jenny Yoo’s versatile and sophisticated Little White Dresses will be featured as well as size-inclusive, affordable bridal gown rental company, Laine London.

Showfields has gained a reputation as a retail innovator since opening its doors in 2019. The store is designed to provide a unique shopping experience, with a rotating selection of brands and interactive installations. Launched in 2019, Showfields has stores in Manhattan, Brooklyn, Miami, Washington DC, and Los Angeles. For more information visit or follow the store on Instagram.