NEW YORK – As part of its effort to beef up U.S.sales, outerwear brand Canada Goose has appointed Paul Silvertown as vice president of sales for North America, a new post.
Prior to joining Toronto-based Canada Goose, Silvertown co-owned Pegasus Shirt Company in Canada and, more recently, headed up American sales for Canadian-based The Incredible Clothing Company.
“Paul has a successful track record of growing Canadian brands in the U.S., so having him join the Canada Goose team is a great step in our continued global expansion,” said Dani Reiss, chief executive officer of CG. “We were recently recognized as one of the fastest-growing companies in Canada and know that Paul can help take us to the next level.”
Silvertown will spearhead sales for the Outdoor, Lifestyle and Tactical divisions of men’s, women’s and children’s apparel and accessories. His major objectives include expanding the firm’s presence at trade shows and establishing relationships with top-tier retailers, distributors and sales representatives.
Canada Goose is a family-owned business whose products have been available for more than a half-century and which prides itself on innovative, high-quality outerwear geared to environments from city streets to severe mountain climates.