SIMON LAUNCHES LIFESTYLE-FOCUSED DIGITAL PLATFORM ‘SIMON SAID’

Global retail real estate company Simon has launched Simon SAID, a lifestyle-focused digital platform delivering editorial content on the best in fashion, beauty, design, culture and food that links back to offerings available at Simon centers nationwide.

Simon SAID will tap influencers, bloggers and retail partners to create original content featuring products and offerings, all available at Simon centers. The site, developed by CA Creative, a NYC-based digital and social media agency, will feature curated lists of these tastemakers’ favorite things of the moment— from clothing and accessories, to home decor and food.

“As the Simon brand continues to evolve, we want to reach an ever expanding audience of shoppers who are interested in everything from what’s on-trend today to timeless styles and fashions that suit every generation,” said Chidi Achara, Global Creative Director for Simon in a statement.