SIMONS TO DEBUT “STORE OF THE FUTURE” IN 2018

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Quebec-based luxury retailer Simons is investing $50 million to unveil the company’s first test “store of the future” at Galeries de la Capitale in Quebec City, slated to open in spring 2018.

Doubling its current surface area, the future Simons store will occupy a total of 80,000-square-feet. With its solar panels and recharging stations for electric cars, among other things, this will be the brand’s greenest project, both in Quebec and in Canada.

“This is the very first store where the concept of ecology will be ubiquitous,” said Peter Simons, president of Simons, at a press conference earlier today. “Besides standing out from an ecological standpoint, the new Simons store will provide a unique and improved customer experience through new digital and interactive technologies. These will initially be tested here, before being exported to our other stores.”

Scale models were presented at today’s press conference to give a better idea of the scope of the construction work, which will begin second half of 2016 and continue into 2018. Galeries de la Capitale will set up around 10,000-square-feet concourse to connect the central courtyard to the future Simons store, creating around 23,000-square-feet of prime rental space in the process.

“We are very pleased that Simons has chosen the Galeries as the home of its new concept, another great way to enhance the visibility of Quebec City across Canada,” said Serge Rossignol, general manager of Galeries de la Capitale.