Slowear Incotex, who has been creating and perfecting their trouser since 1951, and fashion rebels, Marithé + François Girbaud, who have been revolutionizing the denim industry since 1964, have come together to create, in the words of Roberto Compagno, president and CEO of Slowear, “an avant-garde project where innovation and contamination prevail.” The two seemingly different brands, both specialists in their respective fields, have joined forces in a unique collaboration, which was unveiled during Pitti Uomo for the spring/summer 2020 season.
Thenew trouser is made of warp stretch denim for maximum vertical elasticity and resin-bonded at the bottom of the leg to allow a raw edge finish that does not require a hem. The technical fabrics are assembled with ultraviolet rays and ultrasonic finishes, making them sustainable and environmentally friendly. They also use washes and treatments that contain no chlorine or chemical agents. These futuristic-soundingtechniques can be part of today’s men’s wardrobes through the Slowear Incotex and Marithé + François Girbaud trouser collection.
The name of the collection, ‘Rockin’ the fly’, is not limited to the spirit of the collection. Rock, intended as rebellion driven by change and innovation, is used here to emphasize the proud revolution the fly front has undergone. The fly on this trouser was created by incorporating the hybrid styles of Marithé + François Girbaud signature fit and flair with the expertise of Slowear Incotex’s pristine manufacturing.
The collection will consist of 16 pieces, comprising of 7 new styles in several fits. This will be the first of four seasons, which will see the two companies collaborate with the understanding that – as François Girbaud says – “only experience and competence can generate true innovation”.