Big changes are happening at social media platform Snapchat.
The company has just announced its first retail product – a pair of video-enabled sunglasses.
The new product, called Spectacles, will be equipped with dual cameras near the hinges which can record up to 10 seconds of video footage from the wearer’s point-of-view and then wirelessly upload the footage to the app via Bluetooth or Wi-fi. Filming is activated by simply touching a button at the hinge, and the glasses light up to show that they are recording.Video recorded via the glasses will be captured in a new circular video format, which can be played full-screen in any orientation that is designed to capture the human perspective with a 115 degree field of view.
Spectacles, which will cost $130 and come in three different colors (red, blue, and black), are expected to go on sale in limited quantities later this year.
Additionally, the company has officially dropped “chat” from its company named and is officially known now as Snap Inc., hinting at perhaps what could be more Spectacle-like products in the near future.